Why Succession Planning Is Important for a Small Business

Wooden figures with one painted blue moved forward.

Establishing a clear succession plan is a critical task for ensuring your business’s long-term stability, growth and sustainability.  Unfortunately, it is often disregarded by small businesses (around 2/3 do not have a plan in place.)  Roadblocks such as not having personnel to manage succession strategies, a lack of strategic vision and the current business culture that is resistant and reluctant to delegate authority and empower potential successors can inhibit your succession planning efforts, perpetuate a dependency on your current leadership and leave your small business unprepared for inevitable transitions.  For this reason, succession planning is worth your time and effort and will create real ROI for your business.  Here are a few of the many reasons why:

Long view of country road that symbolizes continuity.

Succession Planning Creates Continuity & Stability, Protecting the Value of Your Business

Most small businesses rely heavily on key individuals.  Operations are disrupted by sudden absences of those key players due to retirement, illness or an unforeseen circumstance.  A well-thought-out succession plan ensures your business will have capable individuals ready to step into those critical roles to minimize operations disruptions and maintain your business’s continuity.  A clear succession plan will demonstrate your company’s stability and preparedness.  As these factors are crucial in maintaining and enhancing your business’s market value, engaging in succession planning protects the value of your business by making it more attractive to potential buyers and investors.  This is key in the event of a sale or transition.

Mitigating Risks & Meeting Regulatory Requirements

Without a succession plan, your business faces significant risks, including loss of key clients, operational inefficiencies and a decline in competitiveness.  Planning ahead allows you to both identify and mitigate these risks.  By preparing successors who are familiar with your business’s operations and strategic goals, your business will be able to transition smoothly without disruptions to productivity and customer relationships which will help you avoid potential revenue dips.

Additionally, in some industries, succession planning is not just beneficial but mandatory to maintain compliance with legal and regulatory requirements.  If your business is in an industry with these requirements, you must prioritize succession planning to avoid legal complications and financial penalties.

Succession Planning Creates Long-Term Finanancial Sustainability by Retaining Organizational Knowledge

It is likely that your small business possesses valuable organizational knowledge accumulated over your years in operation.  If your business engages in succession planning, you are in effect transferring this knowledge to successors within your organization.  This ensures that organizational knowledge like critical insights, processes and relationships are preserved and leveraged effectively in the future.

Your customers and your employees often develop strong relationships.  A succession plan ensures continuity in leadership at your company and helps maintain trust and confidence by all stakeholders.  This continuity reduces both the risk of customer attrition and employee turnover that could impact your company’s financial performance.

Ultimately, succession planning contributes to the long-term financial sustainability of your business. By proactively managing leadership transitions and fostering a culture of preparedness, you can secure your business’s future, sustain profitability and maintain a competitive edge in your particular market.

Developing Talent & Enhancing Cost Efficiency

Effective succession planning is not just about replacing key individuals, it also requires cultivating and developing talent within your company.  It provides opportunities for employees to grow professionally, motivating them to contribute more effectively to your business’s success.  An advantage to this approach is that employee development is also strategically cost effective.  If you nurture your existing talent, you will reduce your recruitment and onboarding expenses associated with external hires.  In addition, developing talent creates opportunities for growth and innovation.  Through this process you gain future leaders who understand your organization’s culture and goals so you can seamlessly pursue new ventures and expand your market presence.

Sign that says, "The future belongs to those who prepare for it today."

Preparing for Unexpected Events & Facilitating Access to Financing

When your business encounters any situation, positive or negative, that requires financing, succession planning should be a key strategic tool you utilize to ensure your company’s ability to secure financing when you need it.  Economic downturns, health crises or unforeseen events can impact businesses of any size.  Succession planning prepares your small business to navigate these challenges by ensuring there are capable leaders ready to step in and steer your business through turbulent times, safeguarding your financial stability.  Lenders and investors like succession planning because it indicates that your business is proactive about managing risk and ensuring continuity.  This can improve your business’s creditworthiness and ensure your access to financing options at favorable terms, supporting your operational needs and growth initiatives.

While succession planning requires time, effort, and careful consideration, its benefits far outweigh its initial investment.  By preparing for leadership transitions in advance, your small business can secure your ability to continue to thrive in a competitive landscape.  It’s not just about planning for tomorrow; it’s about safeguarding the legacy and sustainability of your business for many years to come.

Jennifer Fullman, SHRM-SCP
Principal, Estuary Human Resources

Dive in! Get the Human Capital Chronical!

Sign up to start receiving our monthly newsletter that includes articles, HR tools and interesting surveys and results…all designed to help your small business gain a completive edge through human resources strategies and initiatives!